In nature, there is more biodiversity where two habitats meet. For example: where land meets the ocean, there is a greater spectrum of life.
It is here where there is more opportunity, evolution and innovation. This is called the edge effect.
Business innovation occurs in the same way. When two contrasting competencies intersect, the net result is greater synergy.
A brief story about my life
When I was young I aspired to be many things; among them: a business man and an artist. As I moved through my years, I was an avid painter, illustrator and entrepreneur. Later in school, I decided to take marketing; but I never forgot my artistic roots.
I continued with my art; however over time, it evolved into commercial graphic design. Coupled by my career in marketing communications, both competencies complemented each other.
Eventually, I started to freelance. Knowing Porter’s Law, I realized that photography would enable me to offer services that most other designers do not provide. Thereafter, photography dominated my workload and I was a photographer.
I’ve been doing graphic design for 20 years and photography for over 12. Today I consider myself to be a business professional who’s good at makings pictures, film and graphics. My team and I work really hard to create solutions that will give my customers a competitive edge.
I work by creative-mandates, best practice, and without ego; I am not an artist.
Our studio is located in central Toronto not too far from the DVP and Eglinton. Our facility is equipped with professional photo, video and recording equipment. We have a colour managed workflow; this means that we measure light throughout the imaging process for colour accuracy.
Our core offering in commercial content; we create media exclusively for businesses. If you need any creative service for your operation, just give us a call.