When you’re establishing a picture marketing strategy, there are many things you (of course) want: colour accuracy, clear focus, descriptive images, etc. But what about all those other things you DO NOT want?
It goes without saying that nobody wants a boring product photograph. That said, creating an exciting image is seldom a criterion when planning or producing a marketing image. To wit, often when many want to produce their product shot, their images will come out boring. In the end, not creating cool product photos was a lost opportunity.
Fortune favors the bold.
If you want your product photos to stick out from all other, you need to feature the images with impact. You will not position your merchandise as valuable or distinctive by doing another boring product photograph. You need to do something different, preferably novel and cool.
Obnoxious ideas (shock), motion, surprise, humour, special effects, enthusiasm, cute stuff, kittens, babies and sex grab attention. These are your creative tools to stand out. Playing with multiple concepts with the space to experiment and fail is the ticket to greatness.
Your competitors are most often producing uninspired product shots in the name of professionalism; break away from that. As they lack the guts to make something memorable, they are doomed to mediocrity. Take advantage of that and welcome your new competitive advantage.
Your customers should want to hear your marketing media; let us help you achieve that.
Jules Design is a Toronto Product Photography company equipped and skilled at producing images that will separate you from your competitors. We offer photo, creative conceptualization, graphic design and special effects to position you marketing media above others.
Contract us to develop your creative concepts. Use us to produce media that will resonate with your target market. Sit us down over a cup of coffee and we’ll brain storms ideas to make your business exciting to all those who hear about it.