Success in eCommerce often depends on the quality of your product images. People feel comfortable spending their money on items they can visualize themselves owning. Relevant, quality images will boost attention to your products and drive more sales.

You can create your e-Commerce photography shots in a way that captivates customers and promotes sales. Keep reading to learn how to take your product photo

e-commerce photography

s to the next level.

Do Some Competitor Research

Every seller is competing for more sales. When you’re in eCommerce, you’re up against thousands of other sellers. Rest assured, they also want the best images for their products.

You can go through your top competitors’ product images if you want to stand out. To produce standout e-Commerce photography, you have to avoid their mistakes. You should also figure out how you’ll differentiate your photos or beat your competitor.

It’s too risky diving into the photography process when you don’t know what your competitors are up to. If your product images are of lower quality than those of the top sellers, you’ll have difficulty competing.

Know What Style of e-Commerce Photography You Need

Ecommerce photography is vast and varied. It’s not enough to say you want the best product images, plus your budget may limit you. Optimization for specific eCommerce purposes can boost your marketing results.

Consider what style of eCommerce photography you need. Have clarity on your needs and choose the most suitable style. Ecommerce photography from professional agencies usually includes the following categories:

Ecommerce photography can bring tons of benefits to your business if you use it right. Use the correct image for each campaign. That way, you’ll leave a remarkable impression on your customers.

Set Products as the Focal Point of Photography

Establishing a clear focal point is crucial in e-Commerce photography. It’s the sure way to create a strong impact and sway your customers.

Viewers react to product imagery based on the focal points. A focal point is the center of attention in photography. Once you establish it, you can draw customers’ attention and immerse them into your store.

In eCommerce photography, you want to emphasize and get viewers to dwell on the product alone. The setting should never overpower the product. Avoid fancy backdrops that can dissipate the focal point and confuse customers.

One of the best ways to establish the focal point is to shoot product photos on pure whites. A white background allows the product to stand out and grab the viewer’s attention.

Bring Out the Critical Details

Ecommerce doesn’t have the interactivity that you can experience with brick-and-mortar stores. Online shoppers can’t touch, smell, or test products. The role of product photography is to fill this void by elaborating product features.

Imagine you’re selling men’s bags and the description talks of it having water-resistant fiber. Without detailed images, customers will struggle to establish the validity of your claims. This is why you must make sure your photos bring out all the necessary details of your product.

Ecommerce photography is about persuading customers to buy your product. If the photo lacks the necessary details, you might struggle to entice your customers. Shoot the product from all angles and capture detailed shots to show your product’s key features.

Create infographic images to include all the detailed shots in a single image. This way, your photography can talk to your customers and highlight what matters.

Integrate Realism

E-commerce photography should make customers feel like the product is right in front of them. It has to present your product as it would appear offline.

With some products, you need to do more than share the product’s image. People may pay attention if your photography inspires imagination. And this is why your photography should include realism.

Realism involves bringing some action into your product photography. It helps to inspire imagination by showing products at use or shooting in natural scenes.

A perfect example of realism is in lifestyle product photography. Lifestyle product photos can show people using your products and prove various features. An example of a lifestyle product photo is an image of people using resistance bands.

Integrating realism into product photography is the best way to get into your customers’ heads. It brings the wow factor into product imagery. It’s your secret to get customers thinking that could be them.

Include Creative Additions to Spice Up Your Photography

While an image on a plain background can attract attention, its impact can fade fast. Many people these days have shorter attention spans. If you have nothing more to offer after attracting them, they may switch off before buying.

To increase dwell times on your image, think about adding extra excitement to your images. Potential customers need to feel inspired to stay immersed in your products.

Putting some flowers or necklaces next to a product could help to enhance your shots. You want to create a statement and get prospects thinking there’s more to your products.

Think about adding some dynamism and relevance to your photography. Add some creative accessories to induce curiosity and set your products apart. The more you tickle your viewers’ emotions, the more you’re likely to close more sales.

Maintain High Quality

67% of consumers say the quality of product photos is crucial when choosing products. Quality is everything in product photography. Sharp, focused imagery gives you the upper hand in eCommerce. High-quality imagery grips your viewers on the spot.

Make sure your product photography delivers sharp, crisp images. You should know about the dos and donts of product photography before the first shot. That way, you can get the right photos before you edit. Use the editing session to remove any flaws and get the perfect product photos.

Have You Mastered e-Commerce Photography?

Taking the time to produce high-quality products for your business can help position you for easier sales.  You can gain the trust from your customers that your brand needs to thrive with the right photos.

If you’re looking to enhance your e-commerce photography increase your revenue, consider hiring a professional to get the job done right. Contact us today Jules Design for help with any type of eCommerce photography.