From an economic point of view, consider that Jewelry product photography is usually for a limited number of inventory items. To maximize your profit margins, your marketing contributions or dollar spend per item should be limited unless you have many if the same items to sell.
Should the item have a significant profit margin built into […]
When Henry Ford first created the Model T, he said you can have any colour as long as it is black. Eventually though, due to a call for greater selection, he succumbed to a wider offering.
In the same vein, a business should never force a customer into a single option. We understand that not all […]
The hair light is a flattering but often omitted aspect of a good head shot. A hair light separates hair and blacks from the background, gives it dimension and adds a beautiful highlight.
Photographers often overlook the hair light as they don’t know how to do it or they exclusively focus on front illumination.
Images below:
Jules […]
Being a successful realtor is a tough gig. In a cluttered market of customer choice, a real-estate agent must have exceptional talent at setting him or herself apart from the rest. One sure-fire way to drive your personal brand is with great-one-of-a-kind photos.
Getting great photos is now as easy as it sounds. Attractive pictures that […]
A light source reflection on a product shot can be a distraction from the product’s design. I would imagine that most designers do not create merchandise to feature a glare spot. Considering this, when taking a product shot, most photographers should work a little harder to produce images with minimal to no reflections on the […]